You want to make magic.
We make it real.
Level up your business.

Values > Brand > Strategy

• Our process.
• Our crowd.
• Our proof.
• Our client checklist
• The questions we think should be frequently asked
• Let's book a chat

• Back

Our process.

Every success story starts with values and a vision of the future. But to make it real, we also need strategy, and people to drive it.Family Business ResilienceGläshaus works closely with family businesses and their unique needs, especially in planning for and executing generational change. Family-owned businesses are special because your values are very personal. Whether you’re first generation or fourth generation, we can support your team and provide strategic guidance that gives certainty to staff and customers, and ensures your business is future-focussed and puts your values first.Strategic Planning FacilitationWe specialise in helping your team to build a new strategic plan by shaping a vision of where you want to get be, and the values that will help you achieve your goals. No matter the size of your organisation, there’s always a need for a strategic planning process, and we can tailor the scope depending on your needs, from the smallest startup to medium and large corporates.Small Business
Working alongside small businesses, especially family businesses, we bring strategic planning and processes into everyday management, to help with sustainable growth, family succession, and to unlock creative collaborations. We work across all sectors, from retail to tourism, food service to manufacturing, arts industry to advocacy, education and employment, design, real-estate, professional services (legal and accounting), wineries and film production, high-tech startups, and furniture-making.Government Relations
It takes tactical awareness and careful communication to build a project in concert with government. Gläshaus can help form a strategy to help you engage with politics and the departmental arms of government at both local and state levels, in order to achieve your goals.Strategic Projects
Sometimes you need an holistic approach to tie your project together. From the very start, looking at governance, external opportunities, added value, and cross-disciplinary creativity can hugely enhance your outcomes and mitigate risks. Gläshaus specialises in bolting on to your project consortium to provide strategic advisory, critical thinking, stakeholder engagement, outcomes design, and communications, and public relations. This works especially well for local or state government projects.Executive Support
Is your board looking for some executive secretariat support? We can contract to you by the hour to take confidential minutes and/or participate in your board meetings to provide some fresh perspective in the short or medium term. High quality minutes and record-keeping can help to transform a board’s culture of professionalism and achievement, as well as being a starting point for good governance. We can help you to identify risks and build a solid foundation for strategic planning. We particularly specialise in not-for-profit boards.Brand Strategy
Decided to ‘rebrand’? No matter if you’re a solo operation or a huge company, make sure you get good advice first. We love helping companies refresh their identify, which starts with strategy and culture, and a deep understanding of the vision and mission of the organisation. Way before jumping into logo-design, you’ll need independent help to step outside the company bubble and ensure that decisions are future-proof. We can facilitate every stage of this with you, down to building a brief and project-managing your third-party creative consultants, and advising on future collateral and marketing strategies, to optimise your budget.WE HELP SOLVE
COMPLEX PROBLEMS
Whether in business or government, it’s important to get independent advice. We can help you ask the right questions. We advise on strategic risk. We help build a solid brief for your web designer or photographer. We help you understand your own business or project better. It all comes back to values, vision, and strategy.Gläshaus consultants help you identify strategic vision, set ambitious business goals, and achieve outstanding brand experiences with an integrated marketing mindset.Our approach values Transparency, Growth, and Excellence in competitive conditions. Based in Adelaide, South Australia, our focus is on small to medium businesses who want to make a difference. We also work on local and state government projects.You might not even know what your complex problem is yet - that’s totally normal! Please CONTACT US to set up a time to chat.**WE CAN **
Facilitate your strategic visioning and planningProvide full business advisory support, and build a team of experts around you to support your leadershipHelp you create (or refresh) your brand identity based on valuesInterrogate the customer’s experience of your brandSupport you with creative ideas that take advantage of our cross-sector experienceDesign content strategy, e.g. segmenting audience archetypesProject manage your marketing execution (dealing with third parties and outsourced consultants)Advise on social media engagement and real-world engagementUpskill your staff to take ownership of social marketing and business development

• Back

Our Crowd

Sam Taylor, Managing Partner
Rupert Hogan-Turnbull, Senior Partner
Amanda Grocock, Consulting Partner Emeritus

Visions that became real.

Popeye
This beloved heritage icon of South Australia needed to transition smoothly from one family business generation to the next. It was a good opportunity to revisit the overall value proposition, so while assisting with succession management, we helped build a strategic brief, managed a brand relaunch (including the relationship management with designers and specialists), and brought in several other advisors as required.The Popeye has since launched several new products, including weekday lunches and tour packages with the Adelaide Zoo and EcoCaddy, and is on track for big things.Carême Pastry
Australia’s best pastry, Carême is a Barossa success story. But how to get to the next level? We helped the team respond to a growth analysis report by differentiating groups of customers and targeting them separately.
The brand also was looking to diversify sales into younger markets, and so we helped find ways to validate social media results against engagement in the real world.The frozen-food industry faces particular challenges with distribution. We helped assess Carême’s packaging in response to government changes to “Australian-made” labelling rules, and how this affected supply-chain values.Arts Access Australia
Arts Access Australia is our national peak advocacy body for artists and arts workers with a disability, and for equal access to all arts for people with a disability. The state-based CEOs all came together in Adelaide for a joint planning and visioning conference, which we were privileged to assist with facilitation and reporting. We built consensus by designing workshops that made people feel comfortable to express themselves, with timely and accurate record-keeping to inspire positivity and commitment to action.We then were invited to Sydney to facilitate the Board’s strategic vision workshop.Beilby’s Furniture
Established in 1981, Beilby’s is a well-established family business making high-quality lounges, chairs, and other furniture locally in Adelaide. Because almost all product was sold through third-party retailers, Beilby’s had no brand presence online themselves.Among other business support, we recommended and project-managed a simple website that would help build some direct sales and brand awareness. This improved leverage with the distributors, reducing business risk and increasing wholesale margins.Adelaide West End Association
The Adelaide West End Association represents traders and stakeholders in the north-western quarter of Adelaide’s CBD. We helped build a ten-year vision for the AWEA which symbolised a hopeful future for Hindley St, and a plan to get there. We conducted the research and consultation, and brought an independent creativity to the project in order to inspire traders and stakeholders to get on board. The final report is available here.We have also been privileged to be involved in the AWEA’s Houndwave, a dog-friendly music festival now in its third year of success. We helped with marketing, PR, and event design.City of Adelaide
The City of Adelaide approached us with a problem. How can we demonstrate ‘Smart’ concepts to engage people in public art, and attract more people to visit the City Library? And what is ‘Smart’ anyway?We came up with some ‘passive interactivity’ ideas which we designed, engineered, and implemented in time for the 2017 Smart Communities Conference, hosted in Adelaide, building and working with a team of specialist suppliers.You can see the projects in Francis St, with floor artwork by Jake Holmes and corresponding soundscapes that are triggered as you walk over the spots, and also in the Colonel Light breezeway (Pilgrim Lane), with a democratisation system to give life to an otherwise routine thoroughfare.PEER
Gläshaus was engaged to assist PEER VEET (a leading training and employment organisation) with some copywriting for a new website. But we soon realised that without overarching agreement on values and vision, even simple copywriting is a challenge.So, we helped the organisation build a new strategic plan, working directly with the CEO to build confidence among staff and for the Board, to address internal confusion on values, and external market confusion on the brand and sub-brands.This meant conducting independent surveys to find out what staff were thinking, running a series of workshops to help the team think strategically, and shape a values framework that made sense across the silos of the organisation.The company quickly rebranded to ‘PEER’, with a new corporate livery that inspired a unified identity, and made investments that reflected that shared vision and sense of purpose.Opal Diamond Factory
The company has been in business since 1974, and is one of Australia’s leading opal dealers and manufacturing jewellers. With a dual specialisation in diamonds, this small business needed to communicate the family story to several distinct audience segments.We provide business advisory, brand guardianship, and marketing project management support to the Opal Diamond Factory, so that the company can keep costs down during the growth phase, and can shape its brand both locally and in international markets.Gläshaus also helps deliver collaborations with other iconic brands and with Council.Sky Way Australia
New transit technology company Sky Way needed to find ways to disrupt’, rather than ‘compete’ for large transit projects. Instead of focussing on meeting existing tenders as they arise, we helped the company envision a grassroots campaign that would build public appetite, a community of advocates, and therefore political pressure to grow demand.We facilitated strategic planning sessions with the Directors to find a shared vision and values-driven competitive characteristics. We then formed framing and messaging recommendations to help shape public opinion and reduce risk.Development Site in Adelaide
A boutique apartment development project in Adelaide’s CBD approached us to help reframe the value proposition after some changes to the plans were made.After deep research, we engaged and led a crack team of hand-picked specialists to create a compelling message, that would generate highly-qualified enquiries for the project management and sales team. We borrowed tactics from other sectors to challenge the way off-the-plan real estate is sold.We worked with designers and developers to adapt existing collateral wherever possible, ensuring the client’s budget was kept reasonable.

• Back

Turn vision into reality.

To level up your organisation, let's start with a chat, and go from there.

sam [at] glashaus.com.au

• Instagram
• Facebook
• Facebook Messenger

Who are we?Gläshaus is a multi-disciplinary, independently-owned strategic planning and design consulting house. We were founded in 2016.What does strategy consulting mean?We are a strategic leadership umbrella, bringing the right expertise together especially for you, to make a difference and solve complex problems through sound business management consulting and advisory.** What makes Gläshaus different from any other consulting firm?**We know that real strategic thinking is about simultaneously considering the biggest picture and the tiniest details. In this context we are relentlessly creative.We also don't just wash our hands after the plan is created - we'll be there for you to help implement, solve challenges as they arise, bring new expertise in as needed, and help you succeed.Am I too big or too small?No! We work with everyone from local councils to tiny committees to huge companies, and projects of all sizes. We love helping our clients shape a weird future by doing unexpected things.Does it matter if my project is already started?Absolutely not! It doesn't matter if your project is already started, or is just a spark. Perhaps your project needs rescuing, or is over-budget, or has lost some direction. Gläshaus can help.In plain terms: we get into the nitty gritty of your values, to deeply understand your goals and help shape strategic solutions that bring your vision to reality.Is this all just 'marketing'?Partly! True marketing is about brand development and strategic planning - this is your product. Your product includes how your customers and stakeholders experience your brand.How can you do all this with such a small team?We don't! We don't have a large team because that means we'd have to always charge large fees. We have a diverse network of specialist professionals who we can call on for more targeted advice - making sure they are the right fit for you.What kinds of projects have you done already?Our client work folds together strategy, identity and positioning, products and packaging, exhibitions and activations, web, digital and real-world experiences, advertising and communications, community engagement, strategic design, and — above all — strategic planning. All of this together is called 'brand.' This is demonstrated by a client portfolio that spans nearly a decade, many industries, and clients of every size.Do you have your own projects?Yes! Personally, we love chasing magical, shiny new things — so our structure is also a portfolio. Our projects and collaborations find a home within the broader brand, Gläshaus Group (https://glashaus.group), and nurtured within Gläshaus Labs. This reflects our conviction that great strategy and design cannot happen without a passion for purpose, creativity, and intelligence.

Are you ready to work together?